SensorUp is the winner of this year’s CIO Applications Award
for Top Internet of Things Solutions Provider

Team - SensorUp


Board Members and Advisors

Paul Lee, Board Chair Founder and Managing Partner, Vanedge Capital

Paul is the founder of Vanedge Capital and is focused on investments in SaaS businesses that target underserved markets and digital media technologies. Paul is the former President of Electronic Arts and has been a successful angel investor for over 25 years. Paul serves on the Premier’s Technology Council, the UBC Sauder School Faculty Advisory Board and the Vancouver Public Library Foundation’s Campaign Cabinet.

He is also Chair at D-Wave Systems. Paul has received many awards including Business in Vancouver’s “Forty Under 40”, British Columbia Technology Industries Association Person of the Year, and an Honourary Master’s degree from the Centre for Digital Media.

Paul is a Chartered Financial Analyst (CFA), and holds a B.Comm with honours from the Sauder School of Business at the University of British Columbia.

Marty Reed, Board Member

A long-time Silicon Valley executive and investor, Marty Reed moved to Vancouver in 2015 to launch Evok Innovations, a cleantech fund that is a unique partnership among BC Cleantech CEO Alliance, Cenovus Energy, and Suncor Energy.

He’s the former CEO of mOasis Inc. and also past Director of Finance with Ask Jeeves (acquired by Roda Group). He’s a director of mOasis Inc., DarkVision Technologies Inc., Gridtential Energy Inc., Save Mount Diablo, and Inventys Thermal Technologies Inc.

Marty is a graduate of John F. Kennedy University and Carnegie Mellon University.

Greg Wolfe, Board Advisor

Greg Wolfe has more than 20 years of years of experience in the high technology industry and is an active advisor to CEOs around the globe in the area of creating rapidly growing and customer-obsessed companies.

He served as the Executive Vice President of Operations of Business Objects SA for several years until its sale to SAP in 2008. In his time at Business Objects, he helped lead the organization through hyper growth, creating the #1 business intelligence provider in the world with over $1 billion in revenues, millions of licensed users, and over 5000 employees.

Greg previously served as Vice President of Americas Sales at Crystal Decisions, where he was one of the primary architects of its global success. Greg is an active private company board member and holds a bachelor of business administration degree from the University of Regina.

SensorUp Management Team

Geoff Mair, CEO

Geoff Mair is an accomplished Software Industry Executive with a 20-year proven track record for leading innovative, strategic and successful product initiatives at both startups and large-scale software companies.

Geoff was formerly CTO and Founder of Partnerpedia Software Inc. where he defined the product strategy and led engineering to a successful acquisition by BMC Software in 2013. Geoff has been recognized numerous times for his work in the industry including being selected for Business in Vancouver’s 40 Under 40 Awards.

He has a Masters degree from Northwestern University and a BA from the University of British Columbia. He holds several patents for his previous technology design work in the areas of software driven marketplaces, app stores and field service management software.

Dr. Steve Liang, Founder & CTO

Dr. Steve Liang completed a bachelor of science in Surveying Engineering at National Cheng-Kung University, Taiwan in 1999, and earned his doctorate in Earth Space Science at York University, Toronto in 2007. During his doctorate studies, he contributed to the development of one of the first virtual globe systems in the world, called GlobeView. GlobeView was later commercialized by GeoTango Corp., and subsequently acquired by Microsoft in 2005.

Dr. Liang is currently an associate professor at the University of Calgary and director of the GeoSensorWeb Laboratory. In 2013, he was chosen as one of Calgary’s Top 40 Under 40 by Avenue Magazine. Dr. Liang has been an invited speaker at universities and industries in 11 countries, and held the AITF-Microsoft Industry Research Chair on the Open Sensor Web from 2011 to 2014.

Larry Toube, VP of Product + User Experience

A product & UX leader with a twenty-year career focused on helping organizations engage both their customers and employees more holistically. Larry has held senior leadership roles at both successful startups and large enterprises. His expertise lies in designing for the motivations and potential of people, believing that superbly designed products are the keys to product-led growth.

Brian Kulbaba, VP of Sales

Brian is an accomplished sales leader bringing 20 years of experience in enterprise software sales to the energy sector.

With a focus on growth, Brian has led sales in global organizations into new verticals and geographical regions while increasing revenue and brand awareness. He has held senior sales leadership roles at both successful start-ups and large enterprises.

Brian joins SensorUp as Vice President of Sales overseeing sales strategy and growth across all regions.

Drew Swanson, VP of US Sales and Channels

An experienced and results-oriented sales professional, Drew has spent his career helping companies deploy real-time automation and AI systems. Systems that help companies improve asset health, availability, and performance.

After working on projects from autonomous systems at NASA to real-time surveillance and control platforms at major energy providers, Drew is excited about what the convergence of sensors, ubiquitous data and AI can do for corporate performance.

Drew is a graduate of Queen’s University and has lived in Houston, Texas for 25 years

Barbara Shackleton, Senior Director of Marketing

Barbara Shackleton is a global marketing leader with a proven track record of leading winning strategies for start-up, enterprise and SaaS companies. Her blend of technical savvy, business acumen and creative thinking has contributed to the building of top global brands driving revenue and competitive differentiation for world-class companies that include Microsoft, Citrix, BlackBerry and Igloo Software.

She co-founded SoundNebula, a B2C cloud-enabled audio recording app, with sales in 100+ countries. Barbara is an inventor with US, Canadian and European patents and has a BA from McMaster University.

Barbara also serves on volunteer boards where, most recently, she led digital transformation initiatives securing their future despite the global pandemic.