SensorUp is the winner of this year’s CIO Applications Award
for Top Internet of Things Solutions Provider

Team - SensorUp


Board Members and Advisors

Paul Lee, Board Chair Founder and Managing Partner, Vanedge Capital

Paul is the founder of Vanedge Capital and is focused on investments in SaaS businesses that target underserved markets and digital media technologies. Paul is the former President of Electronic Arts and has been a successful angel investor for over 25 years. Paul serves on the Premier’s Technology Council, the UBC Sauder School Faculty Advisory Board and the Vancouver Public Library Foundation’s Campaign Cabinet.

He is also Chair at D-Wave Systems. Paul has received many awards including Business in Vancouver’s “Forty Under 40”, British Columbia Technology Industries Association Person of the Year, and an Honourary Master’s degree from the Centre for Digital Media.

Paul is a Chartered Financial Analyst (CFA), and holds a B.Comm with honours from the Sauder School of Business at the University of British Columbia.

Marty Reed, Board Member

A long-time Silicon Valley executive and investor, Marty Reed moved to Vancouver in 2015 to launch Evok Innovations, a cleantech fund that is a unique partnership among BC Cleantech CEO Alliance, Cenovus Energy, and Suncor Energy.

He’s the former CEO of mOasis Inc. and also past Director of Finance with Ask Jeeves (acquired by Roda Group). He’s a director of mOasis Inc., DarkVision Technologies Inc., Gridtential Energy Inc., Save Mount Diablo, and Inventys Thermal Technologies Inc.

Marty is a graduate of John F. Kennedy University and Carnegie Mellon University.

Greg Wolfe, Board Advisor

Greg Wolfe has more than 20 years of years of experience in the high technology industry and is an active advisor to CEOs around the globe in the area of creating rapidly growing and customer-obsessed companies.

He served as the Executive Vice President of Operations of Business Objects SA for several years until its sale to SAP in 2008. In his time at Business Objects, he helped lead the organization through hyper growth, creating the #1 business intelligence provider in the world with over $1 billion in revenues, millions of licensed users, and over 5000 employees.

Greg previously served as Vice President of Americas Sales at Crystal Decisions, where he was one of the primary architects of its global success. Greg is an active private company board member and holds a bachelor of business administration degree from the University of Regina.

SensorUp Management Team

Dr. Steve Liang, Founder & CEO

Dr. Steve Liang completed a bachelor of science in Surveying Engineering at National Cheng-Kung University, Taiwan in 1999, and earned his doctorate in Earth Space Science at York University, Toronto in 2007. During his doctorate studies, he contributed to the development of one of the first virtual globe systems in the world, called GlobeView. GlobeView was later commercialized by GeoTango Corp., and subsequently acquired by Microsoft in 2005.

Dr. Liang is currently an associate professor at the University of Calgary and director of the GeoSensorWeb Laboratory. In 2013, he was chosen as one of Calgary’s Top 40 Under 40 by Avenue Magazine. Dr. Liang has been an invited speaker at universities and industries in 11 countries, and held the AITF-Microsoft Industry Research Chair on the Open Sensor Web from 2011 to 2014.

Larry Toube, VP of Product + User Experience

A product & UX leader with a twenty-year career focused on helping organizations engage both their customers and employees more holistically. Larry has held senior leadership roles at both successful startups and large enterprises. His expertise lies in designing for the motivations and potential of people, believing that superbly designed products are the keys to product-led growth.